In Response to Doug Sack

How do you think these elements influence a job applicant?

I question if there really is any influence on a job applicant in considering the marketing mix. That might just be because I've never used it myself to get a job (though I've had many jobs in the past). I think that when you're a business or management student, you're likely to know what the marketing mix is and therefore might apply it to real life/job-searching.

As a hopeful job searcher, I know that at this point that I might consider the marketing mix and apply it to every application I write.. I think that you could apply it to any essays - like for KSC scholarships - or e-mails or really anything you do, but that might be a stretch.

I feel that if a job applicant knows about the marketing mix by name, it's a good system to follow. If they don't know the phrase "marketing mix," then I'm almost sure they have their own system they use to find jobs and apply for them. In the same way, I don't think the marketing mix is the be-all, end-all of the job search. I think there are many other factors that can be employed in the job market today.