But, after all the money that is spent on all different types of advertising for literally everyone to see, wouldn't it be more efficient to use more of a marketing approach instead? Wouldn't it, as a manager, make more sense to focus the sales on those that you are confident already trust your product, or can at least be more easily persuaded to switch to your goods or services, as opposed to posting thousands of dollars worth in posters and commercials in hopes that someone will actually notice it and be convinced to immediately switch providers?
I think that it would be a much more efficient way of doing business; that is, following a marketing approach. It seems to me that the idea of a target market is extremely effective and less "hit-or-miss." When I see billboards, the variety of messages I see reminds me of throwing darts at a dartboard with a blindfold on! There are examples everywhere.
In a way, though, advertising so openly and in such a hit-or-miss way can also lead to awareness. For example, everyone can get cancer or heart disease or help someone with a stroke, and these messages affect us all. It's the "DISCOUNT MATTRESSES!!!!!" billboards that don't really affect everyone.
There are appropriate uses for all three of the categories we discussed (marketing, propaganda, advertising), and some people just have different perspectives as far as which is best, most profitable or monetarily useful, or whatever! Managers have a lot of different ideas as far as what's best and I think that's why there are fewer uses of the "target market."
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