As the daughter of two successful entrepreneurs - my parents own a candy store, and the granddaughter of entrepreneurs, I have to admit that the stuff is in my blood, and marketing is a constant struggle today.
Knowing how much time my parents spend keeping the website up to date ( www.chocolatedelicacy.com ), keeping facebook in check, and creating monthly advertising packages to send to papers, websites, etc., I certainly see marketing as a challenge. If you consider the difference between a published author/entrepreneur and a regular businessperson, it is very easy to assume that one is more credible than the other. Also, in reference to the psychiatrist, what better marketing can you have than the Today Show?
My question is, what lengths would you go to in order to market yourself as an expert or your business? Would you ever consider publishing a book or is the process too daunting for entrepreneurs with limited time?
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